Marketing Management Multiple Choice Questions and Answers – Quiz

Marketing Management Multiple Choice Questions and Answers | Important of Marketing Management

Marketing Management MCQ: Here we have shared 30 objective questions and answers for marketing management. Marketing management is the activity, processes for creating, set of institutions, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. There is a good scope in MBA Marketing management. Marketing itself is a broad field.  After the completion of this post-graduation course, students can be placed as sales executive or manager in reputed companies in industries, including retail, tourism, FMCG, banking, hospitality, media & advertising and market research. Candidates who are preparing for competitive exams, entrance exam and interview/placement this below quiz is convenient.

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MCQ on Marketing Management Questions Highlights
Article Name	Marketing Management
Number of Questions	30
Category Type	MCQ

Candidate need to improve your communication skills, flexibility, creativity skills, interpersonal ability and organizational skills etc. In our site regularly update more GK Quiz. Candidate practice this below marketing management multiple choice questions thoroughly. It will definitely improve your knowledge, skills, reading ability etc. candidate need to prepare your self be confidently. Learning marketing management concept is essential even if your are just trying to get a better at your current job.

Read the given below marketing management mcq questions:

1. Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?

B. Production oriented

C. Market oriented

D. Product oriented

Answer: Market oriented

2. Which of the following is NOT included as a basic idea in the definition of marketing concepts?

B. Customer satisfaction

C. Total company effort

D. Productivity

Answer: Productivity

3. Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation_____________

B. Production Orientation

C. Societal Marketing Orientation

D. Sales Orientation

Answer: Production Orientation

4. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

B. Psychological characteristics

C. Personal characteristics

D. Demographical characteristics

Answer: Demographical characteristics

5. Which of the following is NOT one of the four philosophies of marketing?

B. Societal marketing orientation

C. Sales orientation

D. Production orientation

Answer: Promotion orientation

6. Products that are usually purchased due to adversity and high promotional back up rather than desire are called__________

B. Sought goods

C. Unsought goods

D. Preferred goods

Answer: Unsought goods

7. Which product is MOST likely to be purchased through routine decision making?

B. Television set

C. Car

D. Shirt

Answer: Soft drink

8. Luxury products, such as Rolex watches, are also known as___________

B. Emergency product

C. Shopping product

D. Convenience product

Answer: Shopping product

9. Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?

B. Controlling marketing plans

C. Planning marketing activities

D. Raising funds to finance the marketing projects

Answer: Raising funds to finance the marketing projects

10. Which of the following is the most recent stage of marketing evolution?

B. Marketing company era

C. Marketing department era

D. Sales era

Answer: Marketing company era

11. A market orientation recognizes that___________

B. Market intelligence relating to current and future customer needs is important

C. Price is the most important variable for customers

D. Selling and marketing is essentially the same thing

Answer: Market intelligence relating to current and future customer needs is important

12. Which of the following is NOT consistent with a manager having a marketing orientation?

B. Inventory levels are set with customer requirements and costs in mind

C. Focus of advertising is on product features and how products are made

D. Packaging is designed for customer convenience and as a selling tool

Answer: Focus of advertising is on product features and how products are made

13. A critical marketing perspective is the process of determining_____________

B. The value of a product, person, or idea

C. Which type of promotional strategy works best

D. How places compete with each other

Answer: The worth and impact of marketing activities

14. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”

B. Actual product

C. Co-branding

D. Core benefit

Answer: Core benefit

15. Which one of the following is a key to build lasting relationships with consumers?

B. Need recognition

C. Price of the product

D. Customer satisfaction

Answer: Customer satisfaction

16. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?

B. Motive

C. Attitude

D. behavior

Answer: Belief

17. How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?

B. Subculture

C. Belief

D. Stimulus-response Model

Answer: Stimulus-response Model

18. Which one of the following factor relates to family that influences consumer behavior?

B. Social

C. Cultural

D. Business

Answer: Social

19. Which one of the following statements by a company chairman BEST reflects the marketing concept?

B. We believe that marketing department must organize to sell what we produce

C. We have organized our business to satisfy the customer needs

D. We try to encourage company growth in the market

Answer: We have organized our business to satisfy the customer needs

20. While buying milk which kind of behavior is displayed by a person?

B. Extensive problem solving behavior

C. Routinized buying behavior

D. None

Answer: Routinized buying behavior

21. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

B. Customer satisfaction

C. Customer perceived value

D. Customer relationship management

Answer: Customer perceived value

22. Buying goods and services for further processing or for use in the production process refers to which of the following markets?

B. Consumer markets

C. International markets

D. Business markets

Answer: Business markets

23. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_____________

B. Distribution

C. Price

D. Product

Answer: Distribution

24. You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?

B. Straight rebuy

C. Consumer buy

D. Modified rebuy

Answer: Straight rebuy

25. A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?

B. Learning

C. Motivation

D. Perception

Answer: Learning

26. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

B. Selling

C. Marketing

D. Barter

Answer: Marketing

27. What is the basic property of a service which makes it different from a product?

B. Intangibility

C.  Very expensive

D. Shape

Answer: Intangibility

28. The extended Ps of service marketing mix is________

B. People, Product, Place

C. Physical Evidence, Process, People

D. Price Physical Evidence, Promotion

Answer: Physical Evidence, Process, People

29. The solution to price competition is to develop a differentiated__________

B. Product, price, and promotion

C. International Web site

D. Package and label

Answer: Offer, delivery, and image

30. The four unique elements to services include__________

B. Intangibility, independence, inseparability, and inventory

C. Independence, increase, inventory, and intangibility

D. Intangibility, inconsistency, inseparability and inventory.

Answer: Intangibility, inconsistency, inseparability and inventory.

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