Marketing Management Multiple Choice Questions and Answers | Important of Marketing Management
Marketing Management MCQ: Here we have shared 30 objective questions and answers for marketing management. Marketing management is the activity, processes for creating, set of institutions, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. There is a good scope in MBA Marketing management. Marketing itself is a broad field. After the completion of this post-graduation course, students can be placed as sales executive or manager in reputed companies in industries, including retail, tourism, FMCG, banking, hospitality, media & advertising and market research. Candidates who are preparing for competitive exams, entrance exam and interview/placement this below quiz is convenient.
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MCQ on Marketing Management Questions Highlights |
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Article Name | Marketing Management |
Number of Questions | 30 |
Category Type | MCQ |
Candidate need to improve your communication skills, flexibility, creativity skills, interpersonal ability and organizational skills etc. In our site regularly update more GK Quiz. Candidate practice this below marketing management multiple choice questions thoroughly. It will definitely improve your knowledge, skills, reading ability etc. candidate need to prepare your self be confidently. Learning marketing management concept is essential even if your are just trying to get a better at your current job.
Read the given below marketing management mcq questions:
1. Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
B. Production oriented
C. Market oriented
D. Product oriented
Answer: Market oriented
2. Which of the following is NOT included as a basic idea in the definition of marketing concepts?
B. Customer satisfaction
C. Total company effort
D. Productivity
Answer: Productivity
3. Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation_____________
B. Production Orientation
C. Societal Marketing Orientation
D. Sales Orientation
Answer: Production Orientation
4. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
B. Psychological characteristics
C. Personal characteristics
D. Demographical characteristics
Answer: Demographical characteristics
5. Which of the following is NOT one of the four philosophies of marketing?
B. Societal marketing orientation
C. Sales orientation
D. Production orientation
Answer: Promotion orientation
6. Products that are usually purchased due to adversity and high promotional back up rather than desire are called__________
B. Sought goods
C. Unsought goods
D. Preferred goods
Answer: Unsought goods
7. Which product is MOST likely to be purchased through routine decision making?
B. Television set
C. Car
D. Shirt
Answer: Soft drink
8. Luxury products, such as Rolex watches, are also known as___________
B. Emergency product
C. Shopping product
D. Convenience product
Answer: Shopping product
9. Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
B. Controlling marketing plans
C. Planning marketing activities
D. Raising funds to finance the marketing projects
Answer: Raising funds to finance the marketing projects
10. Which of the following is the most recent stage of marketing evolution?
B. Marketing company era
C. Marketing department era
D. Sales era
Answer: Marketing company era
11. A market orientation recognizes that___________
B. Market intelligence relating to current and future customer needs is important
C. Price is the most important variable for customers
D. Selling and marketing is essentially the same thing
Answer: Market intelligence relating to current and future customer needs is important
12. Which of the following is NOT consistent with a manager having a marketing orientation?
B. Inventory levels are set with customer requirements and costs in mind
C. Focus of advertising is on product features and how products are made
D. Packaging is designed for customer convenience and as a selling tool
Answer: Focus of advertising is on product features and how products are made
13. A critical marketing perspective is the process of determining_____________
B. The value of a product, person, or idea
C. Which type of promotional strategy works best
D. How places compete with each other
Answer: The worth and impact of marketing activities
14. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
B. Actual product
C. Co-branding
D. Core benefit
Answer: Core benefit
15. Which one of the following is a key to build lasting relationships with consumers?
B. Need recognition
C. Price of the product
D. Customer satisfaction
Answer: Customer satisfaction
16. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
B. Motive
C. Attitude
D. behavior
Answer: Belief
17. How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
B. Subculture
C. Belief
D. Stimulus-response Model
Answer: Stimulus-response Model
18. Which one of the following factor relates to family that influences consumer behavior?
B. Social
C. Cultural
D. Business
Answer: Social
19. Which one of the following statements by a company chairman BEST reflects the marketing concept?
B. We believe that marketing department must organize to sell what we produce
C. We have organized our business to satisfy the customer needs
D. We try to encourage company growth in the market
Answer: We have organized our business to satisfy the customer needs
20. While buying milk which kind of behavior is displayed by a person?
B. Extensive problem solving behavior
C. Routinized buying behavior
D. None
Answer: Routinized buying behavior
21. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
B. Customer satisfaction
C. Customer perceived value
D. Customer relationship management
Answer: Customer perceived value
22. Buying goods and services for further processing or for use in the production process refers to which of the following markets?
B. Consumer markets
C. International markets
D. Business markets
Answer: Business markets
23. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_____________
B. Distribution
C. Price
D. Product
Answer: Distribution
24. You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
B. Straight rebuy
C. Consumer buy
D. Modified rebuy
Answer: Straight rebuy
25. A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?
B. Learning
C. Motivation
D. Perception
Answer: Learning
26. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
B. Selling
C. Marketing
D. Barter
Answer: Marketing
27. What is the basic property of a service which makes it different from a product?
B. Intangibility
C. Very expensive
D. Shape
Answer: Intangibility
28. The extended Ps of service marketing mix is________
B. People, Product, Place
C. Physical Evidence, Process, People
D. Price Physical Evidence, Promotion
Answer: Physical Evidence, Process, People
29. The solution to price competition is to develop a differentiated__________
B. Product, price, and promotion
C. International Web site
D. Package and label
Answer: Offer, delivery, and image
30. The four unique elements to services include__________
B. Intangibility, independence, inseparability, and inventory
C. Independence, increase, inventory, and intangibility
D. Intangibility, inconsistency, inseparability and inventory.
Answer: Intangibility, inconsistency, inseparability and inventory.
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